1 min read

Sisu: The Finnish Art of Courage With Joanna Nylund

Have you ever faced an insurmountable barrier?

If so, a Finnish idea may help you solve that problem. Sisu is a concept that means strength of will, determination, perseverance. It’s kind of like stoicism.

Finnish author Joanna Nylund delves into this concept in her book Sisu: The Finish Art of Courage, which was published in 2018.

I recently had the chance to catch up with Joanna and in this interview, she explains:

  • What exactly Sisu is and why it's so useful
  • How this Finish concept can help become a better entrepreneur, writer or author
  • Her process for writing the book Sisu: The Finnish Art of Courage
  • Why she uses so many visual elements in her book
  • How photography informs her writing and creative work

I started by asking Joanna how she went about explaining a finish concept outside of her native country.


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