Have you ever faced an insurmountable barrier?

If so, a Finnish idea may help you solve that problem. Sisu is a concept that means strength of will, determination, perseverance. It’s kind of like stoicism.

Finnish author Joanna Nylund delves into this concept in her book Sisu: The Finish Art of Courage, which was published in 2018.

I recently had the chance to catch up with Joanna and in this interview, she explains:

• What exactly Sisu is and why it's so useful

• How this Finish concept can help become a better entrepreneur, writer or author

• Her process for writing the book Sisu: The Finnish Art of Courage

• Why she uses so many visual elements in her book

• How photography informs her writing and creative work
  

I started by asking Joanna how she went about explaining a finish concept outside of her native country.

Resources
Sisu

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