Listen now (15 min) | Like many people, I spend way too much time thumbing through news feeds and clicking on intriguing Twitter headlines. Over the years, I've investigated various ways of reducing how long I spend staring at my feeds so I can focus more on work or unwinding come five o'clock. Today, I regularly use the app Pocket to save interesting articles I come across during the working day to my phone and read them later after I've worked through my to-do list. I wanted to discover more about how to create and write popular non-fiction articles. So I spoke to Nate Weiner, CEO of Pocket. I started by asking Nate why he created Pocket in the first place before getting into what makes for a remarkable article.