Anthony Metivier is the author of more than a dozen best-selling non-fiction books that help people improve their memory and learn new languages. He’s also a popular blogger and a professor. I’ve known Anthony for a few years and his approach to creativity can help writers of all types create better books that readers love. In this podcast episode, Metivier explains: * How to use a memory palace to research a book * Why he believes every writer should embrace mind-mapping * How self-publishing non-fiction books helped him build an online business