9 min read

Creator Economy Tools: 19 Top Choices (Free And Paid)

Are you looking for the top creative economy tools? Take a look at the list below, and select the best tools to meet your needs.
Creator Economy Tools: 19 Top Choices (Free And Paid)

Are you looking for the top creative economy tools? Take a look at the list below, and select the best tools to meet your needs.

The creator economy offers excellent opportunities for writers, podcasters, bloggers, and content creators of all types.

If you're creating valuable content regularly, the right tools will help you develop a faster workflow and reach a wider audience. Just remember to put the creative process before any tool. With that said, take a look at some of the top creator economy tools below.

Please note, the prices were correct as of writing this roundup but vary depending on the software provider's latest offers.

1. Google Docs

Price: From free

Google Docs

If you spend a lot of time creating written content, you need a good writing app. Many exist, and you can easily do fine with Google Docs as it's free and supports collaboration with writers and editors.

That said, I like distraction-free writing apps like IA Writer and Ulysses. They support Markdown and enable publishing straight from the app to Medium, WordPress, and Ghost. I also use apps like Scrivener for editing long-form content, like book chapters.

2. Grammarly

Price: Free/$30 per month


Grammarly is an automated grammar checker for improving content quality. The free version of Grammarly corrects spelling, punctuation, and stylistic errors. The premium version of Grammarly includes an advanced writing assistant and plagiarism checker.

Grammarly is best for content creators who publish or commission lots of written content. It helps you keep your writing concise and error-free. ProWritingAid is a popular alternative. I use Grammarly to check my work and work by freelancers who contribute to the contest sites I run.

3. Hemingway Editor

Price: Free

Hemingway Editor

Hemingway Editor is a helpful content editing tool for clarifying and improving written work. It's based on the writing principles of Ernest Hemingway, like "Omit needless words."

Hemingway Editor identifies passive voice and highlights sentences that are too long. It also calculates the readability level of your written work. It doesn't find and fix grammar errors or offer AI-powered suggestions, but it's free. I use Hemingway Editor for self-editing.

4. A Self-Hosted WordPress Site

Price: Varies

A Self-Hosted WordPress Site

So you've published lots of content on other people's sites or platforms and grown an audience on social media, now what? It's time to build a place on the internet to call your own.

Creators building a personal media company do it on WordPress with premium hosting and theme. WordPress has many quirks, but it's relatively stable and easy to use. It also has excellent SEO-functionality built-in.

When building a WordPress site, best do it on hosting you control and not via WordPress.com. Usually, this is where someone recommends Bluehost, but I don't use them. Siteground is ok and relatively cheap. I currently rely on Pressidium, but they're expensive for new creators. You can also host a site and newsletter using Ghost.

5. Ahrefs

Price: From $99 per month


Ahrefs is a comprehensive SEO research tool. Through Ahrefs, you gain access to various tools for conducting keyword research, building backlinks, and optimizing existing content.

Multiple levels of Ahrefs exist, so you control what you pay for and what you do not. This tool is a good choice for content creators who want to build a publishing business that relies on organic traffic via search engines. I use Ahrefs for keyword research and monitoring the health of my sites.

6. Clearscope

Price: From $99 per month


Clearscope is a valuable content optimization tool for anyone publishing content at scale or with commercial intent.

It helps create content briefs that you can send to other content or freelance writers. Clearscope integrates nicely with WordPress and Google Docs. I use Clearscope in tandem with Ahrefs. It helps me identify the searcher's intent for specific keywords and determine what themes and topics to address in these articles. Cheaper options include Surfer SEO and Frase.

Learn more about content optimization.

7. Semrush

Price: From $119.50 per month


You need a comprehensive digital marketing plan to grow an online presence, including SEO, PPC, content marketing, and social media marketing. Enter Semrush, an Ahrefs competitor

You can use this platform to conduct competitor analysis, keyword research, on-page SEO, and off-page SEO.

8. Canva

Price: From free


Canva is a design app valued at a whopping $40 billion. Creators use Canva to design social media graphics, posters, presentations, and documents ... without learning complicated software like Photoshop. It also includes templates that expedite the content creation process.

If you work with other people, it's worthwhile paying for the premium version so you can access its stock library, set up a brand identity kit, and also share access with team members. In the past, I used Photoshop. Now, I use Canva to create images for blog posts and video thumbnails when not working with a designer.

9. Adobe Premiere Elements

Price: $99

Adobe Premiere Elements

Adobe Premiere Elements is one of the top video editing software programs available. Published by Adobe Systems, it is ideal for creators editing videos time. It includes numerous features, including clip organization, automated movie generation options, and special effects.

While this video editing software doesn't provide as many options as Adobe Premiere Pro or Final Cut Pro, it's easier for beginner content creators to learn.

10. Screenflow

Price: $99


Many creators enjoy recording screencasts whereby they film themselves at their computer completing a tutorial, giving a presentation, or explaining a topic with the help of visuals. You can use free software like Quicktime to do this.

However, Screenflow by Telestream is purpose-built for recording screencasts and is relatively easy to learn. You can edit a recording in Screencast and then publish it straight to YouTube. I use it for creating course lessons and also some YouTube videos. If using it, invest in a good microphone (mandatory) and web camera (optional). Snagit is another good choice. If the videos are for team members only, try Loom.

Price: From $79.95

CyberLink PowerDirector

If you like creating videos, you may want to check out CyberLink PowerDirector. It can be an expensive tool, but it is one of the top video editing software programs on the market. It's compatible with Windows and Mac and can handle 4K videos.

It includes software and hardware acceleration tools, creating best-in-class video editing opportunities. This tool is ideal for video editing content creators with lots of experience in the industry.

12. Substack

Price: Free/5% cut


Substack is a newsletter platform that writers can use to create and monetize a written newsletter. You can use it for free and turn on paid subscriptions when ready (Substack takes a cut).

It's aimed at independent writers, journalists, and anyone else who likes to share interesting news with other people. The platform recently claimed a million users. Ghost is an alternative to Substack. I moved from Substack to Ghost as I wanted more control over my newsletter.

13. ConvertKit

Price: Free trial/from $9 per month


If you're serious about earning a living in the creator economy, you need an email list. It enables you to own a relationship between yourself and your followers without relying on an algorithm or paid advertising.

Many options exist, including Aweber and Active Campaign. Having tested ConvertKit extensively, I've found it strikes the right balance between affordability and ease of use. You can also use it to sell digital products directly. For example, I use ConvertKit for email marketing for my content websites.

14. Teachable

Price: Free trial/$29 per month


Many content creators earn a living by creating and selling online courses. For that, you'll need a platform to host your videos and course materials. Sure, you could use YouTube, but a dedicated learning management system simplifies the experience for students and enables you to get paid more easily. Teachable is a good choice for new course creators.

I've used Teachable extensively, and I like how students can create one Teachable login and access all their courses on a dashboard. Kajabi is a popular alternative.

15. Giphy

Price: Free


If you want to enhance your written content without spending hours editing videos, why not try a GIF. Using Giphy, you can easily connect several images and turn them into a short animation.

It also helps creators keep up with the top trending GIFs. The tool is compatible with various platforms, has a convenient search function for finding relevant images, and copying and pasting them into written content. You can also use iMovie to create GIFs for your content.

16. Buzzsprout

Price: From $12 per month


Many creators build an engaged audience through podcasting. A reader may only spend 60-120 seconds consuming an article, but podcasters regularly consume episodes over 30 minutes long. That's a good chunk of time to hold someone's attention.

You can create a podcast for free using Anchor.fm, but if you're serious about podcasting, best create one with hosting you control.

Buzzsprout is an excellent hosting option for new podcasters as you can create and publish a podcast across various platforms at a low cost. It also supports Magic Mastering, a fancy name for its ability to normalize audio levels (you still need a good microphone!).

I use Buzzsprout to host my podcast. It pairs nicely with podcast recording software like Zencaster or Squadcast.

17. Pixlr

Price: Free


If you like sharing photos with other creators or followers, spruce them up first using Pixlr. This is an online photo editor that allows creators to edit images in a matter of seconds. Then, you can create great designs free of charge. If you are looking for advanced photo editing capabilities, premium options exist.

18. A Social Media Automation Tool

Price: Varies


Sharing content on social media and connecting with like-minded creators is a vital part of the creator economy. Many, many tools exist.

Tailwind is useful for Pinterest. Hypefury is popular with some Twitter influencers. Buffer and HootSuite are relatively established tools covering several networks, including Facebook, LinkedIn, and Instagram.  

I currently use Hyperfury but have tried all of the above tools.

19. Nansen.ai

Price: $149 per month


I've written extensively about how non-fungible tokens or NFTs are changing the face of the Creator Economy. You can use some of the above tools to create an NFT. However, understanding what's happening in the NFT market is helpful if you want to buy an NFT.

Enter Nansen.ai.

It provides meaningful analytics about purchases and sales. You can also track blue-chip projects, new mints, and the value of your portfolio. It's not cheap. So if you'd like a free alternative, search for a dashboard on Dune Analytics.        

A Final Word on The Best Creator Economy Tools

As the creator economy grows, the list of tools available will expand. Some tools are meant for creators who produce images and videos. Other tools are designed for people who write blog posts, articles, or newsletters.

Compare the benefits, drawbacks, and price points of each tool. Then, use them to enhance the quality of your content. This can dramatically increase your following, allowing you to craft your brand identity.

FAQs About Creator Economy Tools

How do I select the right creator economy tools to meet my needs?

Consider the type of content you produce, your ideal audience, and your budget. Then, consider the benefits and drawbacks of each option before making a decision. Many premium creator economy tools have free trials or comparable budget-friendly alternatives.